You see a cloudless blue sky through a
canopy of palm trees.
Feel the salty surf under your toes.
Hear the thump of coconuts falling onto a white sand beach.
But it’s all a dream. Because Lake Michigan is not the Pacific Ocean. And, well, you saw the italics...
Here to bring that equatorial flight of fancy a little closer to reality: Aulta Surf, a Hawaiian watch outfit bearing your new bounty of beach-ready timepieces, now available online.
Before we go any further, there are a few things you should know about the founders:
1) One of them is a pro surfer named Poncho who was born in a treehouse on the island of Kauai.
2) Nope, that’s it.
Now about those watches.
They’re all water-resistant. They’re all handsome enough to wear to the office but durable enough to wear to North Avenue Beach. And they all pair well with Hawaiian-print shirts and rum cocktails in tropical drinking vessels. What a relief.
The hard part of this operation will come when you have to decide between the saddle leather and stainless-steel strap. Or between the chronograph Leeway and the more traditional Seaward.
The hard part is also the easy part.
Feel the salty surf under your toes.
Hear the thump of coconuts falling onto a white sand beach.
But it’s all a dream. Because Lake Michigan is not the Pacific Ocean. And, well, you saw the italics...
Here to bring that equatorial flight of fancy a little closer to reality: Aulta Surf, a Hawaiian watch outfit bearing your new bounty of beach-ready timepieces, now available online.
Before we go any further, there are a few things you should know about the founders:
1) One of them is a pro surfer named Poncho who was born in a treehouse on the island of Kauai.
2) Nope, that’s it.
Now about those watches.
They’re all water-resistant. They’re all handsome enough to wear to the office but durable enough to wear to North Avenue Beach. And they all pair well with Hawaiian-print shirts and rum cocktails in tropical drinking vessels. What a relief.
The hard part of this operation will come when you have to decide between the saddle leather and stainless-steel strap. Or between the chronograph Leeway and the more traditional Seaward.
The hard part is also the easy part.