Skeptical Investigation

Virtual Pills: A Field Study

None We’re lovers. You know that. But every now and again, something comes across our desks that just seems... suspicious. Because of the tremendous material upside to all our lives if these claims pan out, we at times put ourselves in harm’s way to investigate. Albeit skeptically.

We call it: Skeptical Investigation. (Trademark pending.)

Downloadable drugs. Audio pills. Psychoacoustic therapy. That’s what this new iPhone app called Digipill claims to offer you. Just download the thing and buy as many “pills” as you want—they’re essentially audio clips designed to tweak your mood (motivation, confidence, passion...). Okay, fair enough. Also, just questionable enough to warrant further analysis...

So we sent our foremost (imaginary) pill-popping expert out into the field to see what gave.

First came the T-Break pill “prescribed” for relaxation. There was ambient music. There were sound effects. There was a guy who sounded exactly like Javier Bardem in No Country for Old Men rambling endlessly about “resting like an infant child.”

Fine. Tremendously unsettling, but fine.

Then there was the Babe Magnet pill. It’s supposed to turn you into a babe magnet. It’s also got a horrible name. Post-session, our researcher cited sounds of moaning women and general ecstasy and more murderous Javier Bardem.

It’s kinda creepy as hell. That said, it still may be worth a shot.

Especially if you hate sleep.

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