Gear

Freeze the Day

This Watch Pretty Much Remembers Everything

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Years from now, you’re going to look back on your life.

And when you do, you’re going to ask yourself...

“Did I push the red button enough?”

Well... maybe. Point is: here’s What Watch, a new line of timepieces that freeze and save your life’s more memorable moments when you push a little red button, now available for preorder and shipping early fall.

Aside from making you on time, these also stop time. Then let you reflect on that time. Kind of like when Zack Morris would call “Time-out” and the world stopped, only in watch form.

Anyway, you’re working with four models. One is classic and could be worn with a suit. Two are modern and sporty. And the other is a pocket watch.

You’ll notice that red button on the side of each. Press it, and that exact moment will be noted by a dot that appears on the face. It’ll also save to your phone in the corresponding app, where you’ll attach a photo and look back on it longingly whenever you feel like doing that.

It’s also okay to never do that.

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