We call it: Skeptical Investigation. (Trademark pending.)
That PürBlack, a mysterious substance made from a new breed of superfood found only in the mountains of Siberia (yes, really), cures hangovers. And improves focus. And helps heal broken bones.
So naturally, we sent our most expendable charge out there to break a tibia and put this theory to the test.
Just kidding, they simply drank alcohol...
... but not before first dropping the recommended pea-sized dollop into a glass of water and drinking it. It’s black. Looks like shoe polish. Tastes like tar and salt water. Moving on.
Our loyal test subject then enjoyed some gin and a few beers while the supposed minerals and antioxidants took hold.
Fade to the next morning.
We can neither confirm nor deny that this stuff is the reason, but we received reports of “Waking up and feeling fine. Kind of good, even.”