Le Whif Coffee

Waiting to Inhale

Coffee in Particle Form

UD - Le Whif  Coffee Baldwin was right: coffee is for closers.

Still, as you juggle the relentless strain of your myriad responsibilities, the act of repeatedly raising a coffee mug to your face to consume an entire serving of joe can seem downright ludicrous.

Well, as luck would have it, a brave scientist hailing from the austere halls of Harvard may have just eliminated such a time-consuming ritual.

Introducing the black magic that is Le Whif Coffee, a tiny canister of caffeine-juiced micropowder that you inhale like a sleepy asthmatic, launching tomorrow at Dylan's Candy Bar in Midtown.

Before you dismiss this as another gimmick set to prey on your love affair with caffeinated beverages—actually, this is a gimmick. But it's a gimmick that uses particle engineering to create airborne coffee dust packed with 100 mg of caffeine—basically the same amount as a shot of espresso. (It's good to know Harvard is using its labs for the important stuff.)

And while you may have seen a chocolate version of this stuff floating around at some point over the past year, you'll do best to stick to the coffee.

Chocolate is not for closers.


Le Whif Coffee
available at Dylan's Candy Bar
1011 Third Ave
(at 60th St)
New York, NY, 10021

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