Gucci Just Opened an Extremely Gucci Restaurant in Florence

Take a Look Around Gucci Osteria, Helmed By Legendary Michelin-Starred Chef Massimo Bottura

By Najib Benouar ·

Gucci, the brand beloved by your favorite eccentric aunt and favorite rapper alike, has just gotten into the restaurant biz. 

And, as to be expected, it's very Gucci. 

Gucci burgers: now a thing. And they're being made by Massimo Bottura, the Modenese chef/owner of three-Michelin-starred-foodie-thirst-trap Osteria Francescana. Naturally he'll be playing the hits with the pastas, rissotto and tiramisu, but we dug up a preview menu and found some more avant-garde culture mash-ups like Chianina hot dogs, Peruvian-inspired steamed pork buns and Thai-spiced eggplant. 

The whole project is part of the newly opened Gucci Garden that also houses a museum dedicated to the brand that's recently made a big comeback in the hearts and minds of the fashion-celebrity-and-Jared-Leto crowd under the new direction of Alessandro Michele. 

So you'll want to pick something up at the gift shop on your way out. 

Najib Benouar

Najib Benouar has been known on occasion to write about menswear, ice cream scoops and all other manner of gentlemanly pursuit.

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