Gucci, the brand beloved by your favorite eccentric aunt and favorite rapper alike, has just gotten into the restaurant biz.
And, as to be expected, it's very Gucci.
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Gucci burgers: now a thing. And they're being made by Massimo Bottura, the Modenese chef/owner of three-Michelin-starred-foodie-thirst-trap Osteria Francescana. Naturally he'll be playing the hits with the pastas, rissotto and tiramisu, but we dug up a preview menu and found some more avant-garde culture mash-ups like Chianina hot dogs, Peruvian-inspired steamed pork buns and Thai-spiced eggplant.
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The whole project is part of the newly opened Gucci Garden that also houses a museum dedicated to the brand that's recently made a big comeback in the hearts and minds of the fashion-celebrity-and-Jared-Leto crowd under the new direction of Alessandro Michele.
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So you'll want to pick something up at the gift shop on your way out.