Food & Drink

Mash Up

They Send Liquor to Your Door. You Drink It.

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You’re going to receive a lot of mail over the next couple months, so you’ll want to create some kind of sorting strategy.

Here’s an example:

Things that are boxes full of liquor go in Pile A.

Things that are not boxes full of liquor go in Pile B.

That way there’s no confusion.

Enjoy the alcoholic fruits of Pile A via MashBox Club, a new subscription service that’s shipping you boxes filled with three liquor samples from artisan distillers across the country. You can sign up now.

The idea here is to receive interesting spirits you might not be able to find at your local liquor store. Perhaps a small-batch Brooklyn-made gin or something called krupnikas, which is spiced honey liqueur and a real crowd-pleaser in Lithuania.

The subscriptions are quarterly, so every three months you’ll get a shipment of three mini bottles, plus some information on each. Try them all, enjoy yourself, pick a favorite... hell, pick three favorites. You can rate the spirits via text message, which helps these guys learn your taste preferences and tailor future recommendations to you. And also, they’ll text you back with a discount code to purchase a full bottle. Which is probably the most important text you’ll receive all day.

Now, if you’re thinking, “Hey, this would make a solid gift for someone,” you’re right. It would.

It’s fine if that someone is you.

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