PBR Rock Bar

Back in the Saddle

Tire Swings, Bull Riding and Glory on the Strip

UD - PBR Rock Bar Maybe you’ve had a rough go. You lost it all doubling down on 19. You have vague memories of making the acquaintance of a cocktail waitress named Lola. You accidentally took a cab to Reno.

We say it’s time to do one thing: get back in the saddle. And grab the bull by the horns.

Introducing PBR Rock Bar, the Strip’s new palace of bull riding, bourbon and the life-changing combination of the two, soft-opening August 22.

First, about that PBR: it stands for “Professional Bull Riding”—which makes this your new go-to for late-night feats of cowboy machismo. The first thing you’ll notice is the PBR-approved mechanical bull in the back, taken from a nearby official training facility. There’s an onboard camera built right into the bull’s head, so the rest of the bar can see your face on a big screen overhead while you’re conquering the mighty beast. (Luckily, it’s not your first rodeo.)

Afterwards, you’ll celebrate victory with a few short rib sliders by the fire pits on the patio, or take a turn through the daiquiri bar—because nothing says “cowboy” like a good daiquiri. After that, turn your attention heavenward, to the tire swings jetting back and forth above the crowd, each steered by a lovely cocktail waitress. Or make your way to the front—past the wall of bull skulls and the alligator-skin banquettes—and direct your gaze to the ladies-only catwalk above and behind the bar, where you’ll see a line of Vegas cowgirls doing their best to distract whoever’s riding the bull.

And unlike the riders, they can use both hands.


PBR Rock Bar
3663 Las Vegas Blvd S, Suite 730
(at W Harmon Ave)
Las Vegas, NV, 89109

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