James Perse

Touch Down

Inside James Perse’s New Beverly Hills Flagship

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Sometimes you want style, sometimes you want comfort—though usually you want both at once. (So demanding.)

With this in mind, you might want to point yourself to the newly opened James Perse flagship in Beverly Hills.

Up the concrete ramp, you'll find clothes that aren't sold at the designer's other shops—or anywhere else for that matter—as well as his first foray into home goods. (The path from your oft-caressed James Perse T-shirts to your sheets is clear, so James Perse sheets make sense.)

The first thing you'll see in the spacious store are those jersey sheet sets, art books on Bob Dylan and Ed Ruscha, and some seating to peruse the tomes. Once you remember what you came for, you'll move deeper into the store, past the koi-ponded courtyard, all the while sliding oversized teak shutter doors around to access the soft, wearable cotton and cashmere wardrobe staples (sweaters, long-sleeves and pants in simple, basic colors) behind.

When you think you've hit the end, just know that you haven't. Through the discreet doorways at the back (yes, the ones that look like emergency exits), another room awaits with underwear, robes, V-necks designed for layering, pajamas and heavy black Acqua di Parma candles.

Perfect to illuminate the path to those sheets.

Vitals

James Perse
357 N. Canon Dr
(between Santa Monica and Wilshire)
Golden Triangle
Beverly Hills, CA, 90210
310-776-7100
website

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