Food & Drink

It's Rosé... On Ice

And That Guy on the Unicorn Pool Float Will Love It

By Hadley Tomicki ·
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Rosé is having a blockbuster summer, swigged in record-shattering numbers and embraced outright by the new generation. Naturally, the booze industry, never one to leave a good thing alone, is now going gaga trying to innovate within the category.

Enter Piscine, a rosé made specifically to be served over ice. Whereas most rosé becomes diluted as ice melts, this one claims a balance between residual sugar and acidity that helps the wine really come together with the addition of frozen water. It’s made in the southwest of France, using 90% Négrette and 10% Muscat de Hambourg grapes by a company of wine producers named Vinovalie.

Perhaps we’ve been deaf to the cries of tiny-inseamed day-drinkers dying for some rosé to chill, but that seems to be the clear demographic being targeted here. Piscine means “pool” in French, suggesting those definitely pee-filled bodies of waters the social media set likes to place giant inflatable unicorns and listen to Selena Gomez remixes around.

For now, the product is only a sign of the inevitable birthday-cake-flavored rosé that is to come and not the very mark of the beast itself. It’s really just a diligently crafted wine... wait, a diligently crafted wine ON ICE, hoping for a chance to compete with the Drew Barrymore, Angelina Jolie and other White Girl rosés taking their own crumbs of market-share out there.

And who knows? Maybe the world needs this. Who really has time to chill their own rosé anymore when there are live murders to watch on Facebook and shitty Soundcloud rap to discover?

Hadley Tomicki lives in Los Angeles. He is probably going nowhere on the 10 Freeway this very second.

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