Unless one has a Clooney (or even a Sammy Hagar) on their side, it can be hard making a new spirits brand
stand out these days. But that certainly isn't stopping liquor professionals from trying.
Take the Archaeologist. Made by a German Harley enthusiast named Uwe Ehinger, who picked up the nickname himself after searching the globe for parts to restore old bikes, it's a premium dry gin that's just stepping out into society.
To both prove and share his devotion to vintage bikes (and perhaps stand apart from competitors), he's putting actual engine parts into the spirit, first treating them with a tin alloy so they don't adversely affect one's gullet.
Get the Flathead and you'll get a bottle of gin with the camshafts of a 1939 Harley inside, along with the story of how Ehinger copped them from some police in the Mexican countryside. Buy the Panhead and find yourself with a bottle containing rocker arms from a '62 Panhead recovered in South Korea.
The packaging is nice, reflecting the letterpressed typeface and general old-timey look of the packaging that the bike parts would have been found in themselves in their era. Overall, the gin seems to cover the bases for weekend warriors looking for a boughie new tipple, as well as big bike enthusiasts, who will go gaga for the vintage gear.
Although, with the bottles priced between 900-1,000 euros, it may take more than spare parts to get hardcore bikers turning their backs on old friends like Jack and Jimmy Beam.
Take the Archaeologist. Made by a German Harley enthusiast named Uwe Ehinger, who picked up the nickname himself after searching the globe for parts to restore old bikes, it's a premium dry gin that's just stepping out into society.
To both prove and share his devotion to vintage bikes (and perhaps stand apart from competitors), he's putting actual engine parts into the spirit, first treating them with a tin alloy so they don't adversely affect one's gullet.
Get the Flathead and you'll get a bottle of gin with the camshafts of a 1939 Harley inside, along with the story of how Ehinger copped them from some police in the Mexican countryside. Buy the Panhead and find yourself with a bottle containing rocker arms from a '62 Panhead recovered in South Korea.
The packaging is nice, reflecting the letterpressed typeface and general old-timey look of the packaging that the bike parts would have been found in themselves in their era. Overall, the gin seems to cover the bases for weekend warriors looking for a boughie new tipple, as well as big bike enthusiasts, who will go gaga for the vintage gear.
Although, with the bottles priced between 900-1,000 euros, it may take more than spare parts to get hardcore bikers turning their backs on old friends like Jack and Jimmy Beam.
