Style

The See-Now, Buy-Now Era Has Begun

So Let’s Buy Some Things

By Geoff Rynex
Earlier this year, Tom Ford, Burberry and a handful of other designers announced that they’d start bringing logic to the world of fashion. By that we mean, rather than having a fashion show that gets people all excited for clothes they can’t wear for another half year, they’re just going to have everything available for us plebes immediately following the show.

This NYFW marks the first season the new policy goes into effect. And while we hope to see it spread throughout the industry in coming seasons, here’s, so far, what just showed that you can now own.

Tom Ford
Shelton Notch Lapel Sport Jacket

Grand Check Shelton Trouser

Rib Cashmere Turtleneck


Baja East x Minions
Palm Baseball Hat

Palm Print Tee

Concert Tee


Club Monaco
Shearling Coat

Tricker’s Lambourn Boot

Alpaca Shawl Collar Cardigan

Tommy Hilfiger also launched a women’s collaboration with Gigi Hadid, so we’re holding out hope for SNBN from him for men next season, and Burberry and Topman will be launching their collections following their London shows next week. We’ll bring you more when we’ve got it.

Geoff Rynex is the only person named Geoff Rynex in the history of mankind. He would rather have the best burger than the best steak, likes hearing bartender stories and spends too much money on clothes.

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