The See-Now, Buy-Now Era Has Begun

So Let’s Buy Some Things

By Geoff Rynex ·
Earlier this year, Tom Ford, Burberry and a handful of other designers announced that they’d start bringing logic to the world of fashion. By that we mean, rather than having a fashion show that gets people all excited for clothes they can’t wear for another half year, they’re just going to have everything available for us plebes immediately following the show.

This NYFW marks the first season the new policy goes into effect. And while we hope to see it spread throughout the industry in coming seasons, here’s, so far, what just showed that you can now own.

Tom Ford
Shelton Notch Lapel Sport Jacket

Grand Check Shelton Trouser

Rib Cashmere Turtleneck

Baja East x Minions
Palm Baseball Hat

Palm Print Tee

Concert Tee

Club Monaco
Shearling Coat

Tricker’s Lambourn Boot

Alpaca Shawl Collar Cardigan

Tommy Hilfiger also launched a women’s collaboration with Gigi Hadid, so we’re holding out hope for SNBN from him for men next season, and Burberry and Topman will be launching their collections following their London shows next week. We’ll bring you more when we’ve got it.
Geoff Rynex

If Geoff Rynex is honest, he still doesn't really understand what Bitcoin is.

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