That feels relevant right about now.
And so does Tracksmith Athletic Club, an eight-day pop-up shop from the Massachusetts-based maker of unnecessarily rakish running gear, now open on Newbury Street. (This is a slideshow.)
These guys have been producing some damn fine New England–made running tanks and track shorts since last year. But now they have a store for a full eight days during the running-est time of the year.
Here’s what that means for you:
Your athletic life’s getting a lot better-looking.
Inside, you’ll find navy blue walls, wood floors and rows of locker-like shelves stocked with water-resistant shorts and rabbit-emblazoned windbreakers and things. It’ll all look just as nice on trails as it will on patios.
Your morning jog has company.
Every day save Marathon Monday, they’ll be organizing group runs along the Charles led by a 2016 Olympic qualifier. Don’t be a hero.
Your Monday’s been planned.
There’s a lounge with a leather sofa and a concrete bar in the back, and every evening they’ll be serving gratis beers there. But on Monday, they’re throwing a marathon after-party open to runners and spectators alike.
So... try to be at least one of those.