Common thread: if something’s coming toward your face, some greatness is usually required.
Now is the time for you to meet Oliver Peoples, the new Union Square shop from the famed LA-based eyewear purveyor—it’s San Francisco’s first, and it’s soft-open as of today.
As far as your body is concerned, your eyes don’t take up too much real estate. But they’re getting a lot of attention here. It’s a roomy, modern den with woven-wood walls, a tree-trunk table and plenty of space to lounge with a magazine. In case your try-on process is more extensive than most people’s.
If you’ve got a brunch-shaped hole in your sunglasses circulation, go for their new West collection—think classic-looking tortoiseshells and aviators, nice enough to elevate your omelet game but sporty enough to stay on your face throughout. (Brunch as sport: not that crazy a notion around here.)
And if you don’t see what you’re after, get the hell out of there already. Just kidding, this is their first shop with a made-to-order program. So you can customize any of three different styles with colors like “grey textured tortoise gradient” or “matte sycamore” or an especially mysterious shade they’re calling “black.”
Guess you’ll have to wait and see.