The long-term potential as an investment property.
So step inside 1973 by Mr. R, a slick SoBe storefront that’s selling some of the rarest (think solid-gold Adidas high-tops) and most sought-after sneakers of all time, now open.
A little bit of background: the guys behind this place opened their original sneaker shop on Lincoln Road back in 1973. As a 40-year celebration, they... probably smoked a bunch of really good cigars. But also, they created this glossy white spot to house some of the stranger kicks they’ve accumulated over the years. Game-worn things. Shaq-worn things. Animal-skin things.
Those are the type of things you’re coming here to purchase. If you’re in the market for a basketball sneaker that you should probably never play basketball in, there’s the limited-run AMR Lite. They’re leopard-print, dipped in anodized gold and... subtle.
Or perhaps you want something made out of reptile. Then, there’s the next-to-impossible-to-find Adidas snakeskin-striped sneaks that were inspired by the Chinese New Year. They’re the kind of shoes you’ll want to display—only breaking out for the specialist of occasions.
Like Chinese New Year.