In LA, you jump into some old shipping containers, play some ping-pong and do a little light yoga...
And maybe get a couch at some point.
Welcome to Ilan Dei Venice Store & Project Lab, a bold, bright new pile of high design and downward-facing dog, now open on Abbot Kinney.
Think of this place like a furniture store as a grand social experiment. We’re not really sure about the thesis, but it seems to be something along the lines of: “Come in, do random stuff and maybe you’ll buy something.”
That something you buy might be a custom couch from the designer (hint: his first name is Ilan, and he’s into modern pieces), sculptures made from wine bottles, vintage suitcases or a candelabra.
Also, you’re basically outside in a shipping container, and there’s another shipping container that’s essentially a rotating art gallery (it’s bright pink), and they’re building a platform that’ll hold a ping-pong table.
Oh, and the platform is where the almost-daily yoga sessions will go down. You could ask why...
But you are in Venice.