Ilan Dei Venice Store & Project Lab

Seize the Dei

Downward Dogging in a Furniture Store

72fbccb275b9fe5343fb6f8e24d69ba8a43a47058 PhotosIlan Dei Venice Store & Project Lab
In other parts of the country, if you want something for your place—say, a couch—you go to a couch store and you buy a couch.

In LA, you jump into some old shipping containers, play some ping-pong and do a little light yoga...

And maybe get a couch at some point.

Welcome to Ilan Dei Venice Store & Project Lab, a bold, bright new pile of high design and downward-facing dog, now open on Abbot Kinney.

Think of this place like a furniture store as a grand social experiment. We’re not really sure about the thesis, but it seems to be something along the lines of: “Come in, do random stuff and maybe you’ll buy something.”

That something you buy might be a custom couch from the designer (hint: his first name is Ilan, and he’s into modern pieces), sculptures made from wine bottles, vintage suitcases or a candelabra.

Also, you’re basically outside in a shipping container, and there’s another shipping container that’s essentially a rotating art gallery (it’s bright pink), and they’re building a platform that’ll hold a ping-pong table.

Oh, and the platform is where the almost-daily yoga sessions will go down. You could ask why...

But you are in Venice.

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Ilan Dei Venice Store & Project Lab
1650 Abbot Kinney Blvd
Venice, CA 90291
310-302-9222
website

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