Umami Burger

The Fifth Element

Umami Burger Has Arrived

3cfe3582176eb4c8b6bf63a4c3b2662dGood news: one of LA’s prized burger joints is coming to SF.

Bad news: it’s not another In-N-Out.

Good news: you’re gonna love this one just as much...

Behold Umami Burger, the first San Francisco outpost of the insanely popular hamburger chain out of LA, soft-opening this weekend in Cow Hollow.

If a team of samurai opened a burger shop, it would look like this—woodsy, walls adorned with samurai swords and other Japanese warrior accoutrements.

You’ll come here when you want something simple—easy, house-ground burgers and some local beers (Anchor, 21st Amendment). As you might have guessed from the name, they’ve managed to work umami—the so-called “fifth taste,” a meaty flavor that chefs have been known to geek out over—to just about everything. Your mushrooms: umami’ed. Your sauces: umami’ed. Your tomatoes... you get the idea.

On the menu, you’ll find the classics you may have sampled in the City of Angels: the eponymous Umami Burger with mushrooms and caramelized onions, the chili-laden Hatch Burger, the beer-cheddar and bacon Manly Burger and the Truffle Burger. Also, each location gets a signature burger—and this one has SF’s only Bacon-Wrapped Scallop Burger.

Hard to believe no one thought of it before.

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