There's a chance you've dabbled.

Taken advantage of a rare opportunity to go inside the inside. Acquired some unacquirable tickets. Dined at a table that most have only viewed from afar.

And you enjoyed yourself.
 
But the time for dabbling is past. And the time for full-scale, beautiful indulgence is officially upon us.

Welcome to the next level of UrbanDaddy Perks, a brand-new collection of robust, handpicked events, excursions, soirees and experiences to help you approach the good life from even further on the inside, launching today with the help of our friends at Heineken.
 
Here's how it's going to wash over you: every week, we're going to use unmentionable secret methods, political influence and our good looks to suss out exclusive opportunities and insider access of the sort normally only available to dignitaries and their offspring.

In a few weeks, you'll start receiving an alert by email with each week's slate of treasures, but for now we can tell you about one perk and one perk only: two VIP tickets and a meet-and-greet with Jerry Seinfeld at Caesars Palace in Las Vegas in July.

Let that settle in for a moment, and then you can check out the full power of the program now at perks.urbandaddy.com to start basking in the glory of these opportunities and sending perks to your deserving club of friends, followers and adversaries. Think of it as another way to give yourself a good name.

We're all winners today...