Cast a Line

Fashion Speakeasy on the LES

We always knew there was a fashion underground, but it's another thing to know the address...

First, find your way to an unassuming spot near a grass-green hair salon at 119 Ludlow. Then duck into an iron hatch into the sidewalk—watch your head or meet the sidewalk forehead-first—and you'll find there's a lot more to the address than meets the eye.

Welcome to THECAST.

From the pre-war hi-tops to the gilded snakehead scarf pins, this spot is more personal than most of the above-ground pickings. In fact, the designers' actual workspace is tucked behind a forbidding gold curtain, but they'll keep you distracted with the eye-catching merchandise up front, including a 24-karat gold jawbone ashtray, the always-necessary metallic pigskin pants and, for those who have to wake up Monday mornings, some serious old-school suits.

After all, it's not all rock star. The vests and suit jackets are survivors—in both a fashion and a not-falling-apart sense—combining ultra-premium fabrics, slim cuts and old-timey touches like doubled side pockets. Other highlights include bronze-backed vests and cigarette-cut jeans (a little looser than "slim"). And none of it hits stores until January 21st so you'll have more than a month's head start on the Barney's crowd.

And you'll have some time before things get too...ground level.


119 Ludlow St
(between Rivington and Delancey Lower Level)
Lower East Side
New York, NY, 10002

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