Yes, it involves models.
Get yourself ready to bask in the glory of The Model Lounge, a brand-new lounge tightly restricted to fashion models only, now open for a short few months in the basement of Soho's peppy fashion diner, Delicatessen.
The first thing you should know is that this is a gimmick put on by Vans. But you should also know that any gimmick involving models is usually a worthwhile and noble gimmick. And here's the deal: no friends, family or chaperones are allowed inside. Just models, standing around, drinking champagne, braiding each other's hair, having tickle fights and, of course, talking about the elections in Iran.
Now, here's the catch…you can't get in unless you can prove you're a model. So our first advice is to walk straight up to the rope like you were on a catwalk, give a little Blue Steel and talk about your hand-modeling days. If that doesn't work, not to worry, you'll figure it out. In the meantime, you can loiter, lollygag and be ready to catch a little model shrapnel as things spin out of control inside.
If you're skeptical that models will actually show up in between castings, shoots and other model gatherings, the clever folks behind this brilliant little stunt are luring the girls in with free diet sodas, popchips, energy bars and chewing gum (the four model food groups).
And they even created a special menu item for models that includes three stalks of celery and two Parliament Lights.
Just kidding about that last part.
But you believed it, right?