At This St. Louis Hotel, You Book Your Room Based on the Emotion It Evokes

It's Also Where You'll Witness Pop-Up Performances and Eat Foie Gras Meatloaf

By Sam Eichner ·
Alise O'Brien

A lot of hotels are equipped to handle most all of your needs, physical, mental and food-related.

But very few hotels are expressly equipped to address your emotional state.

Actually, we only know of one.

It’s called the Angad Arts Hotel, and it’s the first in the world that allows—nay, encourages—guests to book their room depending on the emotion the room’s color scheme evokes. It opens November 1st in St. Louis’s Grand Center Arts District, but is available to book now—for unorthodox Midwestern weekend getaways, business trips or simply because you want to go to St. Louis.

So, how does this whole booking system work exactly? We’re glad you asked. First thing’s first: you’ll still choose the type of room you want, from a loft suite with a glorious tub, to double bunk beds. But then you’ll also choose the color of the room, each of which corresponds to an emotion: tranquility (blue), rejuvenation (green), yellow (happiness) and passion (red). We presume that last one might be good for, say, a romantic staycation.

The hotel is located inside an early 20th-century building that used to house the Missouri Theater, a 3,500-seat venue for, amongst other diversions, the famed Missouri Rockets dancer. Its legacy of art and entertainment lives on, in the form of a music “playroom”, where guests can play a variety of instrumetns, a “firescape” installation, which features silhouette figurines scaling the façade, as well as a video art sculpture on the 12th-floor sky lobby, comprised of suitcases designed to appear as if they’re falling from the ceiling. Should you find yourself in the right place at the right time, you might also witness a pop-up performance. For example, a local dance troupe might show up, unannounced, to recreate a scene from Dirty Dancing. How delightful.

Of course, all of this is a little less surprising when you know that the executive managing director here used to be the night manager at Studio 54. And he’s not the only big name to mosey his way down to St. Louis: the hotel’s restaurant, Grand Tavern, marks chef David Burke’s first foray into the city. While in town, you can think of it as the go-to place for foie gras cornbread meatloaf and fries topped with shishitos and beef jerky.

Also, the only place.

Sam Eichner

Sam Eichner likes literature, reality television and his twin cats equally. He has consistently been told he needs a shave since he started growing facial hair.

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