Food & Drink

La Croix-Inspired Beer: An Idea Whose Time Has Come

And It's Available in Pamplemousse, Naturally

By Hadley Tomicki ·

I love La Croix. In fact, I’m drinking one right now. And I don’t plan to change my position until the very day we find out it causes genital retraction and an early death.

Still, is it too much to ask for this stuff to get us a little drunk?

Apparently not, as an Oakland brewery named Temescal Brewing is unleashing a Pamplemousse flavor-inspired ale called La Fizz that’s sure to raise the hackles of La Croix’s copyright czar.

The beer, an easily quaffable 3.8% ABV grapefruit-flavored sparkling ale, comes in a can that could easily be mistaken for the sparkling water’s Pamplemousse. It looks pretty much the same, only with a different name and the admission that it contains "some calories." 

Unlike actual La Croix, Eater SF tells us the beer is made with real ruby red grapefruit zest from San Francisco grocery legend Berkeley Bowl. We didn’t quite know what the fuck that was, but we nodded like we did.

Of course, we’ve seen La Croix make its way into cocktails before. But considering our own attempts to make anything epic and alcoholic out of the beverage have failed pretty clumsily, the La Croix-inspired beer seems like a nice self-contained merging of the soda we adore with the alcohol our body requires to prevent the shaking and fevers and such.

The beer is currently enjoying its newfound popularity at San Francisco Beer Week, with plans to be released in limited quantities on store shelves.

Hadley Tomicki lives in Los Angeles. He is probably going nowhere on the 10 Freeway this very second.

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