Like clockwork, every winter people all get worked up into a tizzy about how cold it is, just was, or is about to become again.
Which is totally warranted. It's cold AF out there.
But instead of spending that energy on freaking out, the fine folks from retro-leaning outfit The Hill-Side and outdoorsy-minimalist-chic-leaning Westerlind have been at work bringing these legendary winter-beating sweaters from Devold Norway 1853, stateside.
And we just got a first look at the collection, due out next fall (so, just in time for next year's wintry mix of hand-wringing and weather-related gaslighting to make landfall). They're woven from the same stuff that made "the Norwegian sweater" synonymous with extreme cold weather style in the days of early Americana. Which inspired everyone from the likes of L.L. Bean, to Ron Burgundy, to the first person to get the crazy idea to traipse on down the South Pole back in 1911. (Dude was Norwegian, and wore Devold, of course.) And soon you'll have your own handsomely updated version, designed with modern cuts and colors but based on pieces from Devold's historical archives, along with some formidable knit caps and mittens. Challenge accepted, next winter.
Here's a first peek: