The $185 Paper Clip

Don't Act So Surprised, It's Prada.

By Sam Eichner ·
Prada, world leader in cool shit celebrities wear, has come out with its latest must-have item: a sterling silver $185 paper clip-shaped money clip.* In other words, a paper clip. It’s a paper clip. The instinctual response here is to ask the question: who the hell is buying this bullshit?

But, well, consider what else Prada is selling at an inordinate price...

-A $370 zip-around card case.

-A $495 breast-pocket wallet, which is a thing I’ve never seen anyone actually use except in movies. (Scratch that, not even in movies.)

-A $495 USB robot key chain. A fucking robot keychain! [ED NOTE: Never you mind the fact that we probably have, and will again, endorse one or more of these things, in our weaker moments.]

That doesn’t even begin to cover their actual clothes, which are dope—love those bowling shirts, please send me some—but are also at a price point only accessible to celebrities and the super rich. And that’s kind of the point. If I could wear Prada, it wouldn’t be Prada (really, though—it’d probably be counterfeit).

So is this $185 paper clip absurd? Yes. Should we be surprised? Nah.

It’s just Prada.

*Update, 4:55pm: The money clip is no longer available on Barney's website. Suspicious...
Sam Eichner

Sam Eichner likes literature, reality television and his twin cats equally. He has consistently been told he needs a shave since he started growing facial hair.

Elsewhere on the Daddy

More Gear