Gear

The $185 Paper Clip

Don't Act So Surprised, It's Prada.

By Sam Eichner ·
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Prada, world leader in cool shit celebrities wear, has come out with its latest must-have item: a sterling silver $185 paper clip-shaped money clip.* In other words, a paper clip. It’s a paper clip. The instinctual response here is to ask the question: who the hell is buying this bullshit?

But, well, consider what else Prada is selling at an inordinate price...

-A $370 zip-around card case.

-A $495 breast-pocket wallet, which is a thing I’ve never seen anyone actually use except in movies. (Scratch that, not even in movies.)

-A $495 USB robot key chain. A fucking robot keychain! [ED NOTE: Never you mind the fact that we probably have, and will again, endorse one or more of these things, in our weaker moments.]

That doesn’t even begin to cover their actual clothes, which are dope—love those bowling shirts, please send me some—but are also at a price point only accessible to celebrities and the super rich. And that’s kind of the point. If I could wear Prada, it wouldn’t be Prada (really, though—it’d probably be counterfeit).

So is this $185 paper clip absurd? Yes. Should we be surprised? Nah.

It’s just Prada.

*Update, 4:55pm: The money clip is no longer available on Barney's website. Suspicious...

Sam Eichner likes literature, reality television and his twin cats equally. He has consistently been told he needs a shave since he started growing facial hair.

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