The New Neutrals You Should Be Wearing Are Here and They’re Pink

The Oft-Maligned Color Gets a Dusty-Faded-Broken-In Update for S/S 2017

By Najib Benouar
Neutral colors are boring. And usually that’s the point.

But lately we’ve been noticing some life creeping into the beiges, tans and grays in the form of a rosy-pink-mauve tint. From button-ups to sneakers, some of our favorite labels have been playing with a new palette to great results. Perhaps it’s just the Millennial Pink effect finally making its way to menswear, but we’re digging the rosy-beige (roseige?) movement for this spring/summer.

And here are some of the best ways to wear it right now:

Todd Snyder

Saturdays NYC

Sid Mashburn

John Elliott

Puma x Stampd

Oliver Spencer


Ovadia & Sons

Najib Benouar has been known on occasion to write about menswear, ice cream scoops and all other manner of gentlemanly pursuit.

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