The New Neutrals You Should Be Wearing Are Here and They’re Pink

The Oft-Maligned Color Gets a Dusty-Faded-Broken-In Update for S/S 2017

By Najib Benouar ·
Neutral colors are boring. And usually that’s the point.

But lately we’ve been noticing some life creeping into the beiges, tans and grays in the form of a rosy-pink-mauve tint. From button-ups to sneakers, some of our favorite labels have been playing with a new palette to great results. Perhaps it’s just the Millennial Pink effect finally making its way to menswear, but we’re digging the rosy-beige (roseige?) movement for this spring/summer.

And here are some of the best ways to wear it right now:

Todd Snyder

Saturdays NYC

Sid Mashburn

John Elliott

Puma x Stampd

Oliver Spencer


Ovadia & Sons
Najib Benouar

Najib Benouar has been known on occasion to write about menswear, ice cream scoops and all other manner of gentlemanly pursuit.

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