Style

Why Do We Call It Buffalo Plaid, Anyway?

Everything You Ever Wanted to Know About the Ever-Present Red-and-Black-Checkered Flannel

By Najib Benouar ·
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Some wardrobe staples have gone in and out of style many times over the course of their existences. But on-trend or not, they’ll always have a place in our hearts, and likely always make their way back into our good graces at some point in the great wheel of style. We want to take a look at some of these eternal gems, where they came from and how you can get them now. We call it The Revolutionary Wore.

In this installment, we look at the age-old favorite buffalo plaid flannel.

History:
Plaid flannel got its start in the Scottish Highlands during the 1600s and has been a staple of rugged outdoorsiness ever since. By the time the Industrial Revolution was in full swing in the US, the folks at Woolrich were churning out new designs for flannel shirts. And one design really stuck: a simple red-and-black-checkered plaid. Of course, in order for Paul Bunyan types to know what to ask for at their local mercantile, it needed a name. Turns out, the pattern designer happened to own a herd of buffalo, and the rest, as they say, is history.

The Revolutionary Wore Heroes:
Marlon Brando

Timothy Olyphant

Bill Clinton

Paul Bunyan

Where to Find It Today:
Woolrich

Freemans Sporting Club

Filson

Najib Benouar has been known on occasion to write about menswear, ice cream scoops and all other manner of gentlemanly pursuit.

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