Back in the day, when the depths of winter rolled around, the old rule of thumb was to find a jacket stuffed with as much down as humanly possible and wear that.

But nowadays, the down jacket comes in many more forms that happen to be much more flattering to your form. Here are the 10 best:

Moncler

Ralph Lauren

Canada Goose

Helbers

Aztech Mountain

Patagonia

Filson

Mountain Hardwear

Uniqlo

Ovadia & Sons