And with them: a new crop of high-tech sports gear is unveiled after spending the past four years in the lab.
Luckily, most of it is made available to us mere mortals to get the Olympian edge. (When it comes to speed and style, not turning bathroom desecration into an international incident. Ahem, Lochte.)
Here’s the 10 best of the bunch:
Hudson’s Bay x Dsquared