His name: Marcel Cerdan. He was middleweight champion of the world in 1948. He lost his title to The Raging Bull. He dated Edith Piaf.
Also, he made you a new leather weekend bag.
Introducing Cerdan Vintage Sportswear, a handsome line of polos, training jackets and travel gear designed by a heroic French boxer of yore, available online now.
Now let’s be clear: Cerdan is dead. Long dead. He died in a plane crash in 1949. But before he went, he had the good sense to get his wild-eyed ideas for your next pair of gym shorts on paper. Sixty-plus years later, his grandson has turned those designs into this. Which means that when you’re filming your next Rocky-style training montage, you’ll have a Frenchier alternative to a Rocky-style plain gray sweat suit.
We’re talking the kind of leather and tweed duffel bags that Leo would pull his crazy dream kit out of in Inception, Joe Louis–worthy vintage boxing shoes and, of course, moleskin blazers with the subtle seal of the middleweight champion of the world on them.
Dress for the job you want.