High Beams

Beams+ Debuts at Unionmade

None The fog has been in full force this week.

Which, we think, means that rooftop barbecues, pool parties and girls in sundresses will soon be here.

In the meantime, that fog isn’t budging, and you could use a new jacket, some flannels and a few bottles of rum to help ride it out...

Here to help with the first two: Beams+, a select heritage line of ’80s preppy threads out of Tokyo, available now for the first time in SF exclusively at Unionmade.

If you haven’t yet heard of Beams+, it’s because right now is only the second time since 1976 that they’ve shared their small-run collection with the masses (and also with you). And as a way of weeding out the disingenuous, they require select shop owners—including Unionmade’s owner/buyer—to fly to Japan and get everything in person. (You can trade favorite sushi bar stories when you see him.)

You’ll see that it’s all a very New England-y look that’s got both rugged and professorial elements. So if you want to appear like you’re off to hike the Appalachian Trail or build a fire, the Navy-inspired wool CPO shirt-jacket and 1960s check button-down are in order.

If you’re leaning toward the tenure-track side of things, then the Harris Tweed three-button blazer with leather elbow patches and Black Watch tartan trousers would work nicely.

Now, about those bottles of rum...


available at Unionmade
493 Sanchez St
(at 18th)
San Francisco, CA, 94114

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