Most of the time, if you slip some coconuts onto your feet it's because you're stranded on a deserted island, lost your shoes and have no other choice.
This is one of those rare other times.
Strauss + Ramm is a new shoe company from Miami. They take the city's influx of coconuts, break them down and fashion them into insoles, thereby reducing their carbon footprint and giving you some extra cushion with each step.
The company is currently making three affordable styles, each available in multiple colorways. The slip-on is designed from sport flyknit and, like each shoe in the lineup, features a rubber outsole for reduced shock and better traction.
The Chelsea boot is available in perforated suede, soft flannel or black genuine suede and gives you the classic boot silhouette. The sturdy back pull tab and elastic gore side panels allow you to put them on and take them off easily. And the handsome, wear-anywhere chukka is available in suede, cozy flannel or lightweight mesh for extra breathability.
Whichever style you choose, you'll be walking on insoles made from coconut kernel extract. It provides each shoe with extra padding, and because it's a natural material, your body heat, weight and movement help the insoles gradually mold to the shape of your foot.
So, give thanks to the fibrous one-seeded drupe, aka the coconut.
After feeding you its flesh and hydrating you with its electrolyte-laden water, it's finally living up to its full potential.