Snagging a pair of high demand, limited-edition sneakers can seem like a nearly impossible feat in 2018. Whether your wait is on hot concrete in a line around the block, or in an interminable queue on an online checkout page, the purchasing process can often feel hopeless. When, you may wonder, will it be possible to actually wear these bad boys?
Such thoughts explain why the sneaker resale racket is currently one of the most dynamic marketplaces in the world, and why the largest players in said marketplace are constantly looking for new ways to stay ahead of their competition.
One surefire way to up the ante is through authentication. Sneakerheads depend on their hard-earned sneakers being legit and genuine. And if they’re not? Well, people like Kanye West are happy to straight up tell you so.
This is why SneakerCon—the largest traveling sneakerhead convention in the world—is delivering a high-tech plot twist to verification. Their new app, where people can go to buy and sell high-end footwear, is utilizing a near-field communication (NFC) to ensure your shoes are all-the-way authenticated and the real deal. Each pair of shoes purchased on the app comes with an NFC Legit Tag to interact with—one tap and you’ll be able to know every detail of the authentic sneaker you're interested in, including the model name, size, condition and SKU number. It also comes with a physical tag that can only be cut with wire cutters, making it nearly impossible to tamper with. And if the buyer’s shoe is already strapped with the Legit Tag? They can veto the middleman and ship directly to the seller—SneakerCon’s NFC magic has already done its job.


As SneakerCon continues to perfect its new technology amidst a database of thousands of shoes, the app should at least bring peace of mind to obsessive sneakerheads everywhere.
Thank god.
You can currently download the app for free via the app store and Google Play.