Iconic U.S. bicycle brand Schwinn is teaming up with positive-vibing lifestyle brand Life Is Good on a co-branded beach cruiser that essentially sums up summer on two wheels.
The Life Is Good Cruisers are colorful in a light blue tone for ladies and a deeper blue for men, combining the sunny colors that are signature to the ever-optimistic Life is Good, on top of a relaxed position, durable aluminum frame featuring all the kinds of details Schwinn bikes are celebrated for: Shimano three-speed drive train with twist shifters, classic cruiser spring saddle and a coaster brake. The women’s edition also comes with a hand-woven basket.
Only 200 of these special edition, collaborative bikes are available, both in men’s and women’s for $499, with a monetary and product donation from sales going to the Life is Good Kids Foundation, which helps kids in need.
The retail price includes shipping, the bikes arriving 99% assembled. Which should put you on a path to the beach quickly, dependably and in great style.
Sorry, we meant in characteristic great style.