Food & Drink

Monkey Shoulder Is Hauling This 27-Foot Shaker of Whisky Around the U.S.

And It's Coming Your Way...

By Hadley Tomicki ·
Monkey Shoulder

Ever pay $17 for a cocktail that’s done in three sips? Of course you have.

This is not one of those.

No, this is a massive, 2,400-gallon cocktail shaker full of scotch strapped to a concrete transport truck, its drum replaced by something more useful to humankind. And it may be barreling down the road in your direction.

This ginormous juggernaut of a marketing stunt comes from Speyside whisky label Monkey Shoulder, which tells Food & Wine that the 27-foot shaker could likely hold the equivalent of 123,000 bottles of its blended malt scotch.

Instead, it's dispensing a cocktail called the Mixed Up Monkey from its chute and features a banging’ sound system, to boot. It’s all part of the brand’s philosophy that people needn’t take Scotch too seriously. Especially any millennials with disposable income and an unquenchable thirst for pink carb who could stand to be converted to the grain.

The Monkey Mixer, the truck’s handle, is out on the road right now. Phoenix plugged into Waze, it’s currently speeding to its debut at Arizona Cocktail Week.

Following that, it will enjoy life on the road, making its way across the country for various festivals and events you’ll probably see it popping up at this spring and summer.

If you tend to notice such things.

Hadley Tomicki lives in Los Angeles. He is probably going nowhere on the 10 Freeway this very second.

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