Odin

Lod Up

New Threads From Marc Jacobs Guys

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Let's face it, besides your custom-made shirts from Seize Sur Vingt that only appear for special events (the occasional grown-up party where people are more likely to drink their cocktails than to drench your wardrobe in them), you don't have too many "favorites" hanging in the closet.

Lucky for you, new men's line Loden Dager is all about the perfect fit, fabric and function...aka your new favorite.

Designed by three friends (two with street cred via Marc Jacobs), the casual line is created with the laid-back man in mind. Each piece is hand-tailored for a slimmer cut and then pre-washed for a worn-in look and feel. And since the line is vintage-inspired (think '60s) but not overly trendy, expect that these clothes won't go in and out of style.

Quality picks from the first Fall/Winter season include the indigo-dyed Taylor jean made of Japanese denim and the buttery-soft slanted-cable knit sweater in Italian cashmere. But where the Loden Dager boys really step it up is in the subtle touches that only you'll notice. The Cassidy peacoat has double-sided Italian wool stitching and the cotton button downs have added screen printings on the inner yoke. And since someone has to watch over your wallet, check out the inner lining of the Taylor jean pockets, which are reinforced with paisley-printed fabrics to prevent unwanted tearing.

We're guessing "Loden Dager" is German for "looking damn good."

Vitals

Odin
199 Lafayette
(at Kenmare)
NoLita
New York, NY 10012
212-966-0026
website

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