Ah, the mighty polo shirt.

Reliable, durable, timeless.

And perfected entirely here in, conservatively, trillions of colors.

Here being Feldspar Brook, the most polo-shirt-sounding polo shirt shop that ever was a polo shirt shop, now soft-open in SoHo.

Arnold Palmer, Paul Newman, Clint Eastwood. It goes without saying that these are guys you won’t go wrong emulating, sartorially. And they did polos. And you’re not coming here for anything but those. That’s all that’s here. Just a long rack of the things arranged in a spectrum (see that in the slideshow).

To get technical about it, they use a French seam (it’s flat), a two-button placket (the name for that front part that buttons) and some not un-soft pima cotton (a good cotton). Basically, you should maybe swing by if you’re in the market for a polo.

Apologies if you’re not into polos.