Gear

Crystal Clear

Writing the Perfect Email. Every Damn Time.

E21d7560f10e6b89bce970d0056b3733Listen, we’re not saying your emails are anything less than perfect.

Of course they’re perfect.

But on mornings like these, after nights like last night, reinforcements might be helpful.

Like Pincho’s tostón burger.

Oh, and this.

This being Crystal, a new app that sizes up the person you’re sending a message to and suggests the perfect wording necessary to get your point across, accepting sign-ups for invitations now.

Cyrano de Bergerac in digital form. That’s what this is. Minus the whole unfortunate nose thing.

How it works: create a gratis account on the site and input the names of people you frequently email. It’ll then scan the web for any shred of information it can find on them. From there, it’ll form an idea of how they like to be spoken to.

Then you’ll install the app in Gmail. So the next time you fire up a message to one of those people, it’ll help you craft a home run of an email. You might get pointers like: “tell a few jokes,” “don’t ask him to explain something in detail” or “use an emoticon.”

And for an extra cost, it’ll write the entire email for you.

Your high school English teacher would be so proud.

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