Whiskey bar: check.
Sumptuous seating appointments: yep.
Impeccable custom suits: yeah, of course.
Discreet Midtown lounge in an apartment building no one will ever find: well, that’s new.
That’s Steed & Wall, an extremely discreet suiting operation and clubroom in Midtown, taking appointments now.
Remember that scene in High Fidelity where John Cusack explains how his store is located in a place to attract the bare minimum of window shoppers? That applies here. You walk into an apartment building between two faceless mid-Midtown pubs and take a possibly up-to-code elevator to the third floor.
Then you emerge into a world of tufted-leather couches, people handing you glasses of whiskey and a guy thoroughly measuring how much premium-quality fabric it’ll take to adequately cover you in suit.
And not to get all “we know a lot about fabric” on you, but if you want, your suit’ll be crafted in four to six weeks from stuff from Holland & Sherry or Loro Piana, which is a good situation for you and the clothes on your back.
The waiting is indeed the hardest part.