
We call it: Skeptical Investigation. (Trademark pending.)
THE CLAIM
Local juice/cleanse company Vim + Vigor will come to your house, replace all your unhealthy foods with healthy ones and generally teach you how to live a better life. A better, bacon-free life. You’re concerned...
THE INVESTIGATION
First, we took a survey of our fridge. Inside: all the usual suspects. Eggs. Milk. Beer. Leg of ibérico ham. Then, we said our goodbyes, closed the door and emailed these ladies to schedule our consultation.
The next day, a nutrition expert showed up for our one-hour session. She inspected our fridge, shook her head and began the purging process. Out went the fatty stuff, and in went a tailored selection of fresh fruits, veggies and a bunch of their bottled juices (one of which had a welcomed mojito taste). Then, some lifestyle advice. Turns out, that whole diet-and-exercise thing is the real deal.
THE VERDICT
Well, our food supply’s now radically different. And we must admit: these women are on to something. Eating and drinking clean, unprocessed stuff... it makes you feel pretty damn good.
Then again, so does a cheese pizza.