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Raising the Bar

Underthings from Bar Refaeli

D401093341cd19a33c9888ac51b38d8310 PhotosUnder.me
Bar Refaeli.

You’re familiar.

Among her many talents: swimsuit modeling. Also: whittling and Tolstoy scholarship (we assume). But mostly swimsuit modeling.

Oh, and now it appears she’s started designing underwear.

Introducing Under.me, a line of the stuff that goes under your clothes from an Israeli swimsuit supermodel, available now.

From time to time, important developments go down in the swimsuit-model world. And we sort of think of it as our duty to make sure you’re fully informed on these events. So let’s cut to the chase. This is underwear. You know the stuff—you put it on, then you put on the rest of your clothes. (Well, most of the time.) These are your classic black, white and gray cotton numbers. Really nothing to see here.

Except for Bar.

Because, being the dedicated designer and businesswoman she is, she decided to go ahead and just model everything on the site herself—even the men’s stuff, presumably as a cost-cutting measure. So basically, you’re going to head on over to the site, do a thorough investigation of the offerings and then, who knows, maybe get a few pairs of the boxer briefs you can never really have enough of anyway.

Everybody wins.

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