It’s called Fivestory, and it’s full of handsome indispensables from around the world. The stuff you want, but didn’t know you wanted (why, yes, they have an Andy Warhol humidor).
Fully open in the spring, for now they’re running a sample-sale-priced preview. You know, just in case you need...
... something to splurge your recently valuated Facebook stock on.
In between racks of Bespoken button-downs and Orlebar Brown swim trunks, you’ll find the occasional, charmingly luxe oddity. Think leather-wrapped headphones accented in 18K gold.
... clothes fit for a Super Bowl party. At Gracie Mansion.
They commission their own cashmere here from a mill in Scotland. The best piece currently hanging: a supersoft varsity sweater. Goes great with a Merino wool foam finger.
... to look like you’re paying attention to Fashion Week.
This is where you’ll find deep cuts from collections like House of Waris and Richard James. Because there’s a proper occasion for camo silk Savile Row ties, and it’s next week.
... shoes for your Oscar tux.
Each season, they’ll produce a one-off linen smoking slipper. This first batch has a mini mustache stitched on the toecap. The guy from the Pringles can would approve.
... to get Valentine’s Day gifting over with.
Get a card, some flowers and a box of Fivestory’s Keith Haring chocolates. Congratulations, you’re done.