Yes, Sir

Crashing at Branson’s Ski Lodge

None 12 Photos The Lodge at Verbier
There’s only one problem with renting out an entire Swiss ski chalet...

Actually, there’s no problem with it.

But hey, if you’re forced to share the place with a handful of inviting strangers... you’ll go with it.

Welcome to The Lodge at Verbier, Richard Branson’s ski palace in the Swiss Alpine clouds, opening briefly for single-room stays in December, taking reservations now.

Normally, if you want to stay here, you’d have to rent Sir Richard’s entire 18-room cabin. But for 11 wild days, he’s splitting it up into nine separate hotel rooms, including a pair of Jacuzzi-equipped master suites peering out at snow-capped mountains. Among them: Mont Blanc—the highest in the Alps.

Your ski options: impeccable. There are four surrounding valleys, which you’ll conquer by downhill ski, by guided off-piste cross-country tour or by heli-ski. (Decisions, decisions.) Also acceptable: paragliding over the majestic Matterhorn before scaling deadly glaciers with an ice pick. Or storming the chalet’s indoor ice rink for a “Miracle on Ice rematch with a ragtag band of Russian oligarchs.

Following an endorphin-draining day outdoors, you’ll recharge with a massage, perhaps a four-course meal from the private chef and maybe a bottle or two from Branson’s personal wine cellar.

Just be sure to leave a thank-you note.


The Lodge at Verbier
Chemin de Plénadzeu 3
Verbier, 1936
+44 0 208 600 0430
official website


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