Actually, there’s no problem with it.
But hey, if you’re forced to share the place with a handful of inviting strangers... you’ll go with it.
Welcome to The Lodge at Verbier, Richard Branson’s ski palace in the Swiss Alpine clouds, opening briefly for single-room stays in December, taking reservations now.
Normally, if you want to stay here, you’d have to rent Sir Richard’s entire 18-room cabin. But for 11 wild days, he’s splitting it up into nine separate hotel rooms, including a pair of Jacuzzi-equipped master suites peering out at snow-capped mountains. Among them: Mont Blanc—the highest in the Alps.
Your ski options: impeccable. There are four surrounding valleys, which you’ll conquer by downhill ski, by guided off-piste cross-country tour or by heli-ski. (Decisions, decisions.) Also acceptable: paragliding over the majestic Matterhorn before scaling deadly glaciers with an ice pick. Or storming the chalet’s indoor ice rink for a “Miracle on Ice” rematch with a ragtag band of Russian oligarchs.
Following an endorphin-draining day outdoors, you’ll recharge with a massage, perhaps a four-course meal from the private chef and maybe a bottle or two from Branson’s personal wine cellar.
Just be sure to leave a thank-you note.