A History Book on the Subject of Cocaine

Which is Really Rather Stunning

By Hadley Tomicki ·


Horrible habit. 

But great reading.

Here's where we peer-pressure you to check out Cocaïn: History & Culture, a tome that explores the notorious drug and its impact on society, advertising and art.

It’s just another typically beautiful and comprehensively fascinating Assouline book that will look great on your coffee table.. One that explores the history and influence of cocaine from the Incan empire to Scarface and everything in between. Which hopefully means Gary Busey has his own chapter.

Maybe not. But through 184 pages of vintage ads, full-color photos and illustrations, you will learn about a time when Peruvian booger-sugar was the favorite legal pick-me-up for great minds such as Sigmund Freud. And a scourge for Spanish Conquistadors, the Victorian age, the 20th century and untold numbers of disco albums.

Along the way, you’ll absorb the story of how a once-sacred plant became a globe-dominating symbol of power, fashion and destruction.

In less time than it takes to watch Narcos.

Hadley Tomicki

Hadley Tomicki lives in Los Angeles. He is probably going nowhere on the 10 Freeway this very second.

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