Gear

Skeptical Investigation

Pills That Turn You into a Genius. Maybe.

Cda47ce701db3feb3a6f998eadba88daWe’re lovers. You know that. But every now and again, something comes across our desks that just seems... suspicious. Because of the tremendous material upside to all our lives if these claims pan out, we at times put ourselves in harm’s way to investigate. Albeit skeptically.

We call it: Skeptical Investigation. (Trademark pending.)


THE CLAIM
That truBrain, a “premium nootropics solution” (translation: a bunch of pills containing big-worded substances), can improve memory and focus, and basically make you the encyclopedic rival of Scarlett Johansson in Her. Ish.

The bolder claim: that it can replace your need for coffee.

THE INVESTIGATION
We gave a social-media-obsessed colleague the box of pill packets and instructed him to take a packet in the morning, another packet at night, and repeat daily. And we strongly implied that there’d better be magic in his presentation about the future of digital media.

Then we placed said colleague in front of a phone, a tablet and a laptop filled with all manner of digital distractions—including but not limited to Super Bowl commercial teasers, Wikipedia and tweets about Pharrell’s hat at the Grammys.

THE VERDICT
Upon completion, our investigator reported feeling “more alert than usual late into the night, but otherwise pretty normal.” So that’s... something.

As for whether this could eradicate a need for coffee...

Just don’t quit your day job, science.

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