Like maybe a thousand bucks. You've just got to take the prize tomorrow night at one of the many, many parties being thrown throughout the land—for LA Fashion's Night Out.
A noble endeavor to tear models, stylists and the dapper well-heeled away from their usual Thursday nights (boning up on Spinoza, drafting op-eds on health-care reform) in the name of stimulating the economy, the real hub of all this is in NYC. Theoretically.
But tell that to Fred Segal, which will be transformed into a maze of parties complete with pizzas, design-y ice-cream sandwiches and the Cobrasnake. And Phillip Lim, whose night will be fueled by the Nom Nom Truck. And the seriously crazy Scandinavians at the new Moods of Norway shop, where there will be an open bar, discounts of up to 70 percent and that fashion-party mainstay…waffles. Plenty of waffles.
And, yes, TOMS and Trovata are throwing a real blowout with a humdinger of a prize—show up with your friends in your refined Sears-portrait-studio best, and your resulting faux family photo could win you a $1000 shopping spree.
Good thing you held on to that reindeer sweater.