Take La Urbana Tequila & Mezcal Bar, for example. It’s a casual new spirits dispensary with Mexican sandwiches, draft margaritas and a giant mural of Danny Trejo’s face painted on the wall, and it’s slated to soft-open tomorrow for lunch (and dinner next week) in West Midtown.
Fun fact: the owner’s father started Monterrey on Buford Highway. Anyway, there’s Spanish rock playing, random Mexican mugs on the tables and that giant mural of Trejo, El Santo, Tin-Tan and Cantinflas drinking straight tequila. It’s weird. It’s funny. It’s... largely indicative of what’s to come.
And about that: it’s lunch-only while the liquor license is being finalized. In the meantime, just go test the waters with some friendly people. Discuss matters of non-importance over torta ahogadas (Mexican sandwich rolls filled with pork carnitas) and asada tacos. Then, next weekend, go back around 1am and watch as your patience is rewarded with housemade margaritas on tap.
They’ll eventually do brunch, too. So take advantage of that when you’re craving some wine with your vegetables and beets. That’s called a clericot. And they’ll have that.
Somewhere, a Bloody Mary weeps.