There’re still a few rules. Mostly pertaining to the worm, the running man, the sprinkler, the mashed potato and looking both ways before you cross an active catwalk.
That last one: a rare tenet. Really only applies to one dance floor in particular.
And you’re looking at it.
Introducing Couture, a new breed of nightclub that’s mixing high fashion (they’re hosting runway shows and selling high-end miscellany behind the bar) with champagne-fueled absurdity, soft-opening tomorrow in Hollywood.
If you remember this place from when it was called Ecco Lounge... that won’t do you a lick of good. See, that was back before the Boulevard Nightlife Group (of Hemingway’s/Lure fame) got their hands on it. What you’ll notice now: a real haute sort of vibe. You know, lots of lacquered walnut, soft ivory leather, an ivy-covered patio café (eventually) and an abundance of six-foot females with names like Agyness.
Come here when you’re looking to get all kinds of irresponsible. Imbibe some bubbly. Dance wildly. Then, buy a rare Swiss timepiece from the bartender. Great decision by you right there. No chance you’ll regret that in the morning.
Oh, and about that catwalk in the center of the dance floor—it’s going to be used regularly for runway shows. And yes, they’ll let you rent it.
The time to unveil your version of Derelicte is now.