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What New Magic Levi’s Hath Wrought

Shrink-to-Fit, with Stretch

By Geoff Rynex ·
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Can we admit something? We’re growing weary of raw denim. Don’t get us wrong. We love it, but damned if it doesn’t take a lot of wears before it approaches anything close to comfortable. We’d really love an aesthetically pleasing alternative.

Levi’s must know this, too, because their 501 Shrink-to-Fit now comes in stretch denim and a bunch of different washes. It does so without looking like a cartoon version of the jeans, as so many stretch and washed pairs do. This is important, because it means no more yearlong waits for your favorite jeans to conform to you (although, yes, we’ll always have a place in our hearts for a pair of New Standards worked in until their fades look like a topographical map of your life).

You’re looking at some tasteful washes and distressing here, too, so now you just need to know the process. Wear them and wash them just like you would with the old Shrink-to-Fits. Now wear them again. Now they’re actually comfortable and they look like you’ve had them forever.

Geoff Rynex is the only person named Geoff Rynex in the history of mankind. He would rather have the best burger than the best steak, likes hearing bartender stories and spends too much money on clothes.

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