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New York Home > Nightlife > Ale in the Family

Published May 14, 2014

Ale in the Family
Meet the New Beer King of the LES

First, they colonized Long Island City.

Then, they took Midtown.

At which point, they rested and had a few pints, because that’s what you do when you’ve opened two of the city’s greatest beer bars.

But now, their rest is over...

And they’re bringing you Fools Gold, a low-slung new beer hall on Houston from the guys behind Alewife and the Jeffrey, opening tonight.

You’d be forgiven for missing this place, what with its entrance being unmarked/covered in graffiti right now. But you’ll never forgive yourself for missing what’s inside: the 50-foot concrete bar with 34 taps on a draft system that looks like it was designed by NASA. You know, if NASA focused on important stuff like pouring you beer.

Who you’re bringing here: friends who use the word “hoppy”; dates who list “good beer” as a personal interest; groups who’ll claim a long wooden table in the back and forge the evening’s plans over bourbon-brined jerky and the only Cantillon Gueuze (a highly sought-after Belgian sour beer) in the city.

Also, they convinced the local authorities that they should have the right to open at 6am, when they’ll be showing early-morning European soccer matches.

Don’t forget to thank your local authorities.
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Photo: Oleg March

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