Like, for instance, attempting to create the most opulent, selective, celebrity-fueled drinking dojo this side of Rose Bar.
Okay, maybe we don't need it, but we're certainly not looking the other way…
Welcome to The Gates, your new semi-private lounge/restaurant from Danny Kane and Rod Surut (Naked Lunch), soft-open right now for a slew of grand Tribeca Film Festival parties.
It may help to picture the Gates as an early-1900s-style hotel lounge, but with the attitude of Soho House, Rose Bar and GoldBar rolled into one marble-encrusted crazybox. Walking through the massive solid brass gates, you'll find yourself surrounded by a never-ending swath of antique marble, more solid brass and a little fire (the big three of over-the-top design)—every piece of which was taken from the 1916 drawing room of the Donald Trump-destroyed Biltmore Room hotel.
It's the kind of place you'll want to drop by when you're in the mood for a martini and an early look at tomorrow's Page Six headline—complete with a smallish bar up front, a padded cell-phone booth and a large, banquette-lined space in back where things get a little more private and a little bit louder.
And since the club is staunchly anti-promoter, they've created what they're calling the Ambassador Program, a group of 100 scenemakers, artists and models who get carte blanche access to the club and charity donations made in their name.
And isn't that what boozing is all about?